Unselling: The New Customer Experience

Session Date: 
May 9th, 2017 - 8:10AM9:25AM

Based on the “800-CEO READ: Sales Book Of The Year” Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you.

In this highly energetic and engaging talk, audiences will learn:

  • Why one negative review can outweigh a thousand social media followers if it isn’t handled correctly.
  • Why social media can be the wrong choice for your business
  • Why the people you hire matter more than the tasks you hire them to do.

 

These and countless other under-appreciated truths add up to a new way of thinking about business that will completely change the way you sell, for the better. You don’t need social media, but you can be connecting with your clients socially. Your video doesn’t have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It’s time to separate from the pack of noise. It’s time to UnSell.

Field of Study:

Session Type:

Skill Level:

Speaker(s) Speaker Details Session(s)
Scott Stratten President, UnMarketing Inc., Oakville, Ontario 26, 34

Field of Study Legend

Accounting
Auditing
Behavioral Ethics
Business Management & Organization
Economics
Personal Development
Specialized Knowledge
Tax

Skill Levels Legend

L1 - Level 1
L2 - Level 2
L* - Level 1 & Level 2